Best Practices: Adam Cherry on Lens Selection
In this episode of Best Practices, host Steve Alexander sits down with Adam Cherry, president and owner of Cherry Optical Lab, to explore how thoughtful lens selection quietly shapes comfort, confidence, and the long-term experience patients associate with an optical.
Steve and Adam dig into how lens decisions set the foundation long before brands, upgrades, or pricing enter the conversation. From material choice to weight and thickness, they unpack how physical comfort becomes something patients register immediately, even if they’re unable to articulate it. The discussion highlights how starting with how lenses feel and perform throughout the day changes the way recommendations are received and trusted, creating a more intentional, human experience.

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ABOUT THIS PODCAST:  Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.

Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.

Hello Fellow Opticians,

We are extending greetings from our partners at The Vision Council, the trade association for the vision industry. They are interested in insights from opticians and would like to invite you to join their Research Advisory Panel, an exclusive community where eyecare professionals share their perspectives to help shape the future of vision care and eyewear.

As a panel member, you will:

• Participate in occasional online surveys and discussions
• Receive digital gift cards (ranging from $5–$250) for surveys, interviews and focus-groups
• Be entered into prize drawings when individual incentives are not offered
• Gain access to select survey results to see what your peers are saying

To get started, please complete this short (5-7 minute) survey to determine your
eligibility. If you qualify, you’ll receive a $5 gift card once your responses are reviewed.

You can start taking the survey by clicking here:

Take the Survey Here!

Your responses are confidential, and only The Vision Council’s research team will have access to your responses. If you have any questions, you can contact them at
[email protected].

Thank you for your time and for contributing your valuable insights!
P.S. If necessary, you can copy and paste the survey link into your browser: https://visioncouncil.qualtrics.com/jfe/form/SV_6GxRy1MGaYGTGRw?source=UOA