Best Practices: Adam Cherry on Lens Selection

Best Practices: Adam Cherry on Lens Selection
In this episode of Best Practices, host Steve Alexander sits down with Adam Cherry, president and owner of Cherry Optical Lab, to explore how thoughtful lens selection quietly shapes comfort, confidence, and the long-term experience patients associate with an optical.
Steve and Adam dig into how lens decisions set the foundation long before brands, upgrades, or pricing enter the conversation. From material choice to weight and thickness, they unpack how physical comfort becomes something patients register immediately, even if they’re unable to articulate it. The discussion highlights how starting with how lenses feel and perform throughout the day changes the way recommendations are received and trusted, creating a more intentional, human experience.

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ABOUT THIS PODCAST:  Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.

Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.